About us

We are the UK's leading specialist boxing equipment and fitness equipment supplier !


I started Serious Fitness in London in 2008 with an office in a residential property and a storage facility, in 2014 I outgrew the office and purchased an industrial unit, 'after' 2 years of refurbishment, hard work and lots of expense we now have the Uk's best stocked boxing & fitness retail shop and a highly knowledgable and customer friendly team behind it.

On the ground floor we have a state of the art pro/am boxing gym featuring all the latest boxing equipment where you are welcome to come along for a workout.

Having boxed as an amateur, coached as an Amateur coach and now a BBB of C Professional Boxing coach also served as a Royal Marine Commando, I am aware of what kit is needed for all levels of boxing and coaching and fitness. When you ask a question, me and my team will give you an honest educated answer and offer guidance on the product that is best suited to the task.

We strive to be the best on the market in terms of range, price and customer service, so if you see it cheaper call us and we will beat it !

We also design, plan and install gyms of any size and nature, please call to discuss your requirements !